For two years, I worked with the Head & Shoulders team at P&G on the creation and art direction of Instagram content for Head & Shoulders in North America.
Our team would closely follow changes in social engagement and research monthly industry trends, then I would conceptualize strategies and create sketches around our ideas for that month. I would construct an Instagram grid for the month by selecting those sketches and ideas that would best engage the brand’s audience, and from there we would take our concepts into local photographer Brooke Shanesy’s studio to be shot.
In addition to co-directing these shoots, I also oversaw the retouching process once the photos came back, and ultimately managed releasing the final images to be approved and posted.