When I worked at Apple headquarters in Cupertino, I had the opportunity to be on one of the teams in charge of the in-store wall displays.
These wall panels were in stores around the world during the Spring and early Summer of 2015. The Apple Watch was about to be released, and our objective was to highlight Apple’s ecosystem across devices for its launch. It was important to show how the same software would look on each screen depending on the hardware the customer was using, and also demonstrate visually that the watch would work seamlessly within the existing ecosystem.
We first worked in Keyshot to compose 3D renderings of the layouts for each wall panel, carefully considering elements like lighting to highlight the beautiful rounded edges of the hardware. These wall panels were the first time that Apple used real product photography rather than renderings for their in-store displays. Once layouts were approved, designs were taken to the studio to have each product photographed.
Each wall panel displayed a different app or feature across devices—including music, photography, and communication.
To further exemplify Apple’s software ecosystem across devices, each wall panel vignette featured one of the three hardware colors that Apple offered at the time.
Most Apple stores feature long horizontal wall panels, though there are a handful of locations around the world—including New York and Berlin—that have vertical panels. I was tasked with designing the displays for these stores.
I accommodated for the changed orientation by shifting the camera angle up and repositioning the devices for a more vertical-friendly layout.
The wall panels live on in photographs of a handful of storefronts on Apple's website.